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iGaming Crowdfunding Site Established In UK

posted Jan 6, 2014, 12:54 PM by Unknown user   [ updated Jan 6, 2014, 12:54 PM ]

The founder of London's Fox Poker Club, Chris North, is using his experience and business savvy to help startup entities in the world of igaming find investors through a new crowdfunding platform.

GamCrowd, which is set to be based in the United Kingdom, will launch at the end of January and aims to bring together startups with investors that are not from the traditional banking or venture-capital worlds.

iGaming startups and potential investors can use the platform to get together and discuss ways to raise capital to launch successful businesses, and spur growth in the UK gambling industry. In recent times, venture capital firms have started reducing investment in gaming companies, and GamCrowd will hopefully make up for this loss.

"We intend to introduce investors with contacts and expertise to start-ups in the gambling industry across the world," said North. "As I have already learned, this will add tremendous value to the start-ups that are successful in being funded."

Experience Through Fox Poker Club

Chris North is using the same original business model used to create one of London's most successful gambling establishments, the Fox Poker Club, to establish GamCrowd.

The Fox Poker Club was founded by North and Ian Hogg, thanks to capital raised by a poker-dedicated gambling establishment.  Thanks to North and Hogg's network of acquaintances and business partners, they were able to raise £1 million as seed capital to get the club off the ground.

The club was granted a full UK casino license in 2008 and opened its doors in 2010.  By the time the club was purchased by gambling giant, Genting UK in a multi-million pound deal , it had attracted over 20,000 members.

A year later, Genting announced that it was closing the establishment and would eventually turn it into a full casino.

Crowdfunding as Effective Business Strategy

In recent years, crowdfunding has proven to be a very successful business strategy to bring together startups and potential investors and service providers.

Through the use of social network sites and crowdfunding technology, nearly £120 million was raised in the UK using this method, with an average 80% annual growth rate.  Platforms such as Crowdcube have become market leaders and attract startups and investors in a number of sectors.

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New regulations could lead to big crowdfunding future

posted Jan 6, 2014, 12:48 PM by Unknown user   [ updated Jan 6, 2014, 12:51 PM ]

The continuing pressure for banks to improve their lending to small businesses could help make 2014 a take-off year for crowdfunding

The continuing pressure for banks to improve their lending to small businesses could help make 2014 a take-off year for crowdfunding

The Financial Conduct Authority has already paved the way for the Chancellor to embrace alternative lending more openly with a set of new rules for the sector which will come into force in April. HM Revenue & Customs is already consulting informally on bringing crowdfunding within the Isa regime, and the move could be unveiled by the chancellor in his March budget.

"Consumers who want to invest in small or start-up businesses via crowdfunding platforms will in future receive clearer information about the business in which they are investing," the FCA has said. The changes relate to peer-to-peer lending and equity investment based crowdfunding.

Businesses can choose to offer crowdfunding investors equity in the business or some kind of rewards related to the company's products.

Glasgow Chamber of Commerce has reported that 54% of its members would consider crowdfunding, while those who had tried it typically raised less than £50,000.

Scottish pioneer BrewDog was so successful in its first £2 million crowdfunding exercise that it launched another this year to raise £4m.

Meanwhile, Arran Brewery is poised to launch a crowdfunding drive, which aims to raise £4m for expansion. It has earmarked the proceeds for a brewery, bottling hall and visitor centre at the former Rosebank Distillery in Falkirk and also hopes to expand its brewery on Arran.

Boss Gerald Michaluk said Arran needed economies of scale through the expansion of the brewery, but put investment plans on hold after the firm was refused a Scottish Government grant.

Fund industry entrepreneur Nicola Horlick is poised to launch her own crowdfunding business Money&Co. She says: "It is a smarter way for businesses to get the capital they need and for people to get a better return on their cash. At the moment, banks are not doing enough for credit-worthy businesses.", a Scottish crowdfunding platform, says 25% of the projects submitted to the site are from charities or non-profit ventures, and 50% of all money promised through goes to charity projects.

Bloom has already generated more than £136,000 of funding for projects including a centre for Midwifery in Malawi and an orphanage in Rwanda.

Founder Amanda Boyle says: "Reward-based crowdfunding - real crowdfunding - is different.

"It is a genuine alternative finance solution, which allows people to support entrepreneurs or creative projects in exchange for personalised rewards."

It does seem to be catching on amongst investors.

Seedrs has promised local funds enabling investors to spread their cash across a group of 10 ventures, and the first in Bristol netted £150,000 from 134 investors in just one week.

The 10 will be chosen by a startup incubator Webstart ­Bristol, who will then provide an intensive 10-week programme of mentoring, guidance and professional services, along with office space for the duration of the programme.

The same model may be used by Entrepreneurial Spark. The ­Scottish growth business support hub is looking at launching its own crowdfunding platform following BrewDog's success.

Jeff Lynn, co-founder of Seedrs - the first platform of its kind to gain full regulatory approval and investment protection - said: "This shows not only the thirst that exists for investing in tech startups in Bristol, but also the appeal of offering a collection of selected startups, mentored and nurtured by an incubator, within a single fund."

Seedrs is designed to ensure Seed Enterprise Investment Scheme (SEIS) tax relief of up to 78% is available on investments.

However an FCA spokesman said: "We believe most ­crowdfunding should be targeted at investors who know how to value a start-up business, and who appreciate the risks involved and that they could lose all of their money.

"We want it to be clear that investors in the majority of ­crowdfunds have little or no protection if the business or project fails, and that they will probably lose all their investment if it does."

August saw the first high-profile collapse of a crowdfunded business, Bubble & Balm, a fairtrade soap maker that, in 2011, raised £75,000 from 82 investors subscribing between £10 and £7500 through the Crowdcube online platform.

The collapse came on the same day that fund manager Ms Horlick reported she had raised £150,000 through Seedrs in less than 24 hours for her Glentham Capital venture, which initially will provide finance for Hollywood films.

Fraser Campbell, Glasgow-based partner at accountants Campbell Dallas, has warned there is "scope for some people to be ripped off" as the whole area is uncharted territory because there is not enough history or track record to understand "what happens once it is time to repay the loans".

Andrew Hagger of said: "Hopefully implementation of the proposals outlined by the FCA will weed out any providers that are not fit for purpose and allow the established players in the peer to peer market to continue to offer customers a credible alternative option to the banks."

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Crowdfunding Helping Holiday Giving Around Bay Area

posted Jan 6, 2014, 12:29 PM by Unknown user   [ updated Jan 6, 2014, 12:36 PM ]

SAN FRANCISCO (KPIX 5) — You may want to do some holiday giving this year to support a local foodbank, or a global charity. Or maybe you’re inspired to help a single individual fighting cancer, or an Entrepreneur trying to get an idea off the ground. All is possible with crowdfunding.

Silicon Valley venture capitalist Bill Draper took his wife’s story public in the name of raising money to fight the disease that plagues her.

“My wife has Parkinson’s and has for some 35 years,” he explained.

Draper planned to donate to the Parkinson’s Institute and Clinical Center, headquartered in Sunnyvale. But he realized he could do even more.“I said, ‘Look, come on, let’s get together with Parkinson’s Institute, let’s do crowdsourcing, and I’ll put up $100,000 and suggest that it be matched up to that amount by as many people as want to participate,’” he remembered.

So Draper launched a crowdfunding campaign on San Francisco-based indiegogo, an online platform that collects and distributes contributions for almost any cause.

“Crowdfunding intrigues us. It’s been very exciting,” said  Parkinson’s Institute Director of Development Chelsea E. M. Kasai. “We are so grateful to Bill Draper and the Draper family for sharing their personal Parkinson’s disease journey. They’re helping to inspire other families to find their own voice, to share their stories, and to raise funds.”

There are crowdfunding sites that cater to small businesses, authors trying to publish, scientists funding research, athletes, musicians… any cause you can imagine. Indiegogo is the world’s largest crowdfunding platform.

The company’s Director of Cause, Community, and Social Innovation Amy Lesnick says it supports campaigns to raise as little as $100 for dental work to $10,000,000 for a new tech gadget.

“The beauty of crowdfunding is you’re really rallying people around something to make it happen,” Lesnick said. “Crowdfunding is empowering. It’s social, it’s fun, it’s giving people the chance to feel that pride of participating.”

“It’s been an amazing program that has worked,” added Draper.


Here are more crowdfunding websites that support different causes:

Parkinson’s Institute and Clinical Center:

Draper’s indiegogo campaign:

Indiegogo (all causes)

Kickstarter (creative projects)

Pubslush (book publishing)

EquityNet (entrepreneurs)

Fundable (small businesses)

GoFundMe (life’s important moments) (

Microryza (science research grants)

RocketHub (creative projects)

Crowdrise (causes & charities)

SoMoLend (lending to small businesses)

appbackr (mobile apps)

AngelList (tech startups)

Invested.In (create your own crowdfunding community)

Quirky (inventors) (supporting teachers/schools)

Sell-A-Band (supporting bands/musicians)

RallyMe (supporting athletes/teams/organizations)

Razoo (any cause) –

Giveforward (medical & other causes) –

Fundrise – (investment in real estate & business) –

Qikfunder – (personal projects/entrepreneurs)

EarlyShares (investment in business concepts) –

YourStreet (personal projects) –

PledgeMusic (supporting new musical talent) –

Crowdfunder (startups and small businesses) –


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Is Equity Crowdfunding a Low-Risk Investment?

posted Dec 17, 2013, 1:19 PM by Unknown user   [ updated Dec 17, 2013, 1:20 PM ]

The grim truth about start-up businesses is that the majority of them fail within the first few years. But like any type of investment, there will always be risks, so this should not scare people away from equity crowdfunding. In fact, as the industry grows and the SEC irons out the final regulations, equity crowdfunding may
grow into a form of low-risk investing. For start-ups and entrepreneurs, equity crowdfunding is an exciting new development. For small-time investors this feeling’s mutual. The crowd’s unique perspective may cast light on minor start-ups that traditional funders otherwise would have missed. So, in this sense, equity crowdfunding is a potential gamer changer. The Dangers of Equity Crowdfunding Some portals outline the risks involved directly on their home page. TruCrowd, for example, has posted a disclaimer identifying the areas of risk for equity investors: Liquidity — Equity crowdfunding is considered illiquid. Without access to the public market, investors may find it difficult to sell of their shares, which, in turn, makes this a form of long term investing. Dividends — Start-ups are not obligated to pay their shareholders a portion of their profits. In fact, most start-ups will reuse their profits to grow the company instead. Dilution — Investors run the risk that the start-up will issue too many shares, ultimately reducing the value of each shareholder in the company. Understanding each portal’s requirements is a huge part of an investor’s research process. In traditional crowdfunding scenarios, projects sometimes fail to deliver on their promises. When dealing with investments, this type of fraudulent activity is a serious concern. Check into the specs of each portal to see what security protocols have been put in place. Equity-Crowdfunding vs. High Risk Investing Returns are never guaranteed for any form of investing — so in this aspect, crowdfunding’s no different. The stock market, like a start-up, is incredibly volatile, meaning values rise and fall almost indefinitely. Navigating one’s way around these fluctuations marks the sign of a professional versus an amateur investor. A high-risk investment is “one where there is either a large percentage chance of loss of capital or underperformance, or a relatively small chance of a devastating loss” (Investopedia). In these situations, many of the same risks as crowdfunding exist, plus a few others. For instance, sectors of the economy change over time. Markets may turn against an investment or even collapse. Furthermore, interest rates greatly affect value in the stock market. While there are many parallels between inflation and dilution as well as failure and economic downturn, due to the regulations in place, equity crowdfunding investors stand to lose less on average. There are even a few things investors can do to minimize the risks. Protect Yourself With or without regulations, stay smart when investing in start-ups. Know what you can afford to lose and do your research — not just in the start-ups, but in the portals as well. Although some investors may not have the funds to do so, diversification is one way to lessen the risk of investment. Essentially, this means spreading your money across a variety of different investments. Carefully pick these investments, however, because you never want to join a project that will leave their investors in the dark. Using portals that perform their own due diligence could help reduce the risks as well. Websites known for this include WeFunder and MicroVentures, the latter of which is a registered broker-dealer.

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Ask Jay : How To Protect Your Ideas - Patents!

posted Dec 5, 2013, 10:34 AM by Unknown user   [ updated Dec 5, 2013, 10:54 AM ]

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A Guide For Better (Business) Use Of Twitter – Infographic

posted Dec 5, 2013, 10:26 AM by Unknown user   [ updated Dec 5, 2013, 10:29 AM ]

Twitter is an awesome tool to promote and market your business, including your products and services. There are a few things you must know and you need to take care of, in order to get the most out of the platform. Have a look at this guide on how to do Twitter right.

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Small Firms May Soon Turn To Crowdfunding To Sell Shares

posted Dec 5, 2013, 10:17 AM by Unknown user   [ updated Dec 5, 2013, 10:20 AM ]

Crowdfunding is popular among musicians, filmmakers and artists looking for a way to finance their next project. Now the Securities and Exchange Commission is
considering rules that, for the first time, would allow small companies to solicit investments over the Internet and sell shares to the general public. For some small firms, these new rules come as welcome news. Shane Emmett, CEO of Health Warrior, which makes a line of nutrition bars made of chia seeds, says his company is looking to raise money and would consider doing so under the SEC rules. Currently, private companies are only allowed to solicit funding from accredited investors — essentially wealthy people with a net worth of $1 million, excluding their homes. But the new rules would allow companies to raise as much as $1 million a year from lower net-worth people by selling shares. Regulations are needed because last year's Jumpstart Our Business Startups (JOBS) Act allows small investors to obtain equity stakes in startups and other small businesses. "It's a really interesting opportunity, I think, not only for companies that are getting bigger, like Health Warrior, but for companies that are smaller and aren't fortunate enough to have ready access to capital from high net-worth individuals," Emmett says. He says it's the smallest companies, like his, that take big risks and potentially return big rewards. But most startups fail. Emmett says he considers his business high risk. And there's the rub: How do you disclose that risk to the general public? She says the new rules will help some small companies gain access to capital. But she sees the risks as unacceptably high and the protections as too weak. "We are dismantling our public markets in favor of these loosely regulated private markets," Roper says. Judd Hollas, CEO of EquityNet, an online investment platform, disagrees. He says the new market that will be created will match more investors with small companies. "It will increase the size of our market, at least on the investor side, on the order of 10 [times], so you're talking nearly a thousand percent increase," he says. Hollas adds that his site has tools that will help that new flood of investors gauge the risks of each investment. Rory Eakin is founder and chief operating officer of CircleUp, another online investment platform. He sees a downside for companies in the new rules — namely, that they would require costly audits and a great deal of public disclosure about the company's risks and business plan. "I think many companies would be concerned about that level of disclosure and the potential expense involved in raising capital that way," Eakin says. He says he fears that the best companies won't want to disclose their proprietary information and will therefore forgo equity crowdfunding for the more traditional fundraising methods. The SEC is in a 90-day public comment period on the proposed rules. After that, the commission will review the comments and determine whether to adopt the rules. post from

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Crowdfunding’s Big-Bang Moment

posted Dec 5, 2013, 10:10 AM by Unknown user

The crowdfunding service Kickstarter reached an important milestone last week. The company’s website reported that Kickstarter has now funded over 50,000
projects, with pledges coming from over 5,000,000 individual backers. Since its founding in 2009, Kickstarter has helped fledgling projects raise nearly $1 billion in donations. But those impressive numbers may be eclipsed by a revolution in venture financing that is only being held back by final government approval: start-ups raising actual investment funds from individuals in exchange for equity or a share of profits. Last week, the U.S. Securities and Exchange Commission took a major step toward allowing crowdfunded equity financing. In a 600-page proposed rulemaking, the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). Passed by a large bi-partisan majority of Congress, the JOBS Act directed the agency to simplify many aspects of corporate fundraising and initial public offerings, and to enable individual investors to participate in equity campaigns for small startups. How big a deal is this “democratization” of finance? In a recent HBR article, Paul Nunes and I introduced the term Big Bang Disruption to signify innovations that, thanks to rapidly advancing technology, come out of the box both better and cheaper than alternative solutions already in the marketplace. These upstarts don’t just bedevil incumbents –- they blow them away. Crowdfunded equity financing has the potential to do that. To understand why, consider how crowdfunding works today. Up until now, at least in the U.S., services such as Kickstarter (and others including Indiegogo and Rockethub) have operated on a donation model. Organizers determine a minimal level of funding they need to bring the project to fruition, and establish premiums associated with different levels of contribution. Backers promise to support proposed projects in exchange for the premiums, which become more generous as pledge levels go higher. If the project goal is reached, Kickstarter collects the pledges from backers, taking a 5% cut before turning over the proceeds to the organizers. Tapping the power of the Internet, crowdfunding has proven wildly successful. Kickstarter funds everything from art to food to fashion, films, and hardware. I recently pledged $40 to support the development of the Polar stylus, a self-assembling modular pen made up largely of magnets. In exchange for my pledge, I will receive a silver-plated Polar pen from the start-up’s second production run. The compelling campaign video demonstrating the different ways the pen could be configured and used went viral. Polar’s Canadian organizers wanted to raise $14,000, but instead received pledges of over $500,000 from over 14,000 backers, all in a matter of weeks. As Paul and I look into the forces driving Big Bang Disruption (as research for our forthcoming book), we see crowdfunding as a key element behind a dramatic change in research and development. The old approach, characterized by secretive and proprietary internal projects, is being challenged by a crowd-based model based on cloud computing, large-scale databases, and the exploding availability of off-the-shelf hardware and software components. New products, services, and companies are created virtually, build their supply chains in the cloud, and connect with early customers through social media. Thanks to the growing use of these tools, the economic advantage of internal R&D over external efforts is being reversed in industry after industry. We call this the victory of “innovation by combine” over traditional “innovation by design.” And that process has only begun. Note that the money collected today by crowdfunding sites in the U.S. must still be treated as a donation, not an investment. That’s because state and federal law prohibits companies from selling equity without complying with complex filing and reporting regulations. Capital campaigns must also exclude backers who do not satisfy the SEC’s definition of an “accredited investor,” who must have verified annual income of over $200,000 or net worth of $1 million. It was due to an organized lobbying effort by the start-up community that Congress passed the JOBS Act, designed to reduce (though not eliminate) the obstacles and precautions that limit start-up investment. The new law’s goal was to restart the stalled U.S. economy by removing excessive restrictions on investment in innovative start-ups. The SEC was ordered to develop new simplified rules for the sale of equity in companies looking to raise relatively small amounts, and to expand the potential base of investors beyond professionals. And it is only now, after considerable delay, that the SEC has published its proposed rules. Under the new rules, which could go into effect as soon as early 2014, companies whose stock is not already registered can raise up to $1 million during any 12-month period with minimal filing and reporting. Individuals with annual incomes over $100,000 could invest up to 10% of their annual income or net worth each year, or 5% for those with incomes under $100,000. Investments must be coordinated through registered broker-dealers or “funding portals,” a new kind of online investment service that will be regulated by the Financial Industry Regulatory Authority. Writing at the time of the JOBS Act’s passage last year, Google VP for Corporate Development David Lawee applauded the new law, noting that “Everyone can be an entrepreneur, and thanks to the passage of the JOBS Act, everyone can be an investor.” (Google was an active supporter of the bill’s passage.) Lawee and others have emphasized the need to use technology to implement the new rules in ways that maintain trust and accountability without introducing unnecessary red tape. Citing the example of eBay, Lawee pointed to the potential of a similar “sophisticated rating system” for buyers and sellers that could implement the JOBS Act “in ways that allow new systems of trust, accountability, and cooperation to flourish.” Existing broker-dealers may step in to coordinate the new investment rules. Or, today’s growing crowdfunding services may adapt their models to satisfy the SEC’s requirements and become “funding portals.” (Kickstarter has not indicated whether it plans to take advantage of the SEC rules once they are final. The company did not respond to a request for comment.) New service providers may also emerge to build investment businesses around the JOBS Act’s crowdfunding provisions. The industry has at least one trade group, the National Crowdfunding Association, which hailed last week’s release from the SEC. Today’s crowdfunding services have already put pressure on traditional approaches to raising money for new ventures, an aspect of entrepreneurship long dominated by professional venture capitalists, angel investors, and corporate partners. The freedom to innovate unleashed by the JOBS Act may prove far more disruptive, perhaps challenging the wildly successful models of today’s donation-based services. It may fall to a new generation of disruptive innovators to usher in the era of crowd-based investment. If so, it will be another example of regulatory change that unleashes the power of technology to remake industry — or potentially in this case, to remake all of them.
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Walter H Groth: Thoughts on Leadership Please share posts

posted Dec 5, 2013, 10:05 AM by Unknown user   [ updated Dec 5, 2013, 10:13 AM ]

Some of you might have heard the notion “inner game”
, it is about what happens inside you, inside yourself. Most people are on automatic pilot during their entire
life time. They are completely unaware of what they are doing and why that is. And, even when you would show it to them, make it visible to them, they just wouldn’t care. Environment is stronger than willpower ... for most people. Your inner game defines how you act and react in your outer world, how you play your outer game, so to speak. While this is actually important to know for anyone, it is essential to know and understand for a true Leader. Like most things in life this doesn’t come easy, it requires quite some work on your self-development and on raising your self awareness. In eastern philosophies there is the saying “A true warrior conquers oneself.” That’s what it is in essence: You have to look inside first understanding your inner game and why it plays out the way it does. But be warned: it has the potential to become a life changing experience! According to, for instance, Ken Wilber, but also others in this realm, there are several stages of self development, and, not surprising, spirituality (not organized religion) being the highest form. (By the way: you might be surprised that many of the most famous physicists were highly spiritual people.) All that is very well known in the fields of psychology, and also philosophy. While you do not need to completely immerse yourself into studying all this (I assure you it is a tough journey when you do ... took me several years), you need to attain a certain level of knowing and understanding your inner game. One of the first steps is developing your self awareness, becoming an observer of yourself. Watch how you react to certain circumstances and then stop, stop and ask yourself what you felt and also thought in that given moment. Trust me, that’s a real eye opener when done, consciously paying attention to oneself. You might be surprised to how many things you just react instantly without even thinking. Those are the automated response patterns hardwired in your system since a long time. Those are your habits. Usually, we like to make ourselves believe that what we did or said was a conscious action, thought through, and then adjusted to the situation. It’s not and it never was. We perceive our world through our installed filters, not only that, we create our world based on filtered information. What you perceive as true might be completely different, and usually is, to the other person ... and both of you are right. And then, when we really pay attention, there is this voice inside us ... our invisible advisor ... constantly talking and telling us what to do ... and it can become pretty loud. You might say it is your voice of reason, well, I challenge you on that one. Don’t believe a word this voice is saying, become aware, aware of yourself. Only knowing and understanding your personal inner game will set you free. We are all prisoners of our past, the key is to find these invisible chains, resolving what created them in the first place. You might know the expression “You are pushing my buttons”. Actually, one can only push those buttons you, yourself, installed previously. Just imagine the damage inflicted on a daily basis, as we speak, to so many people by “leaders” driven by their automatic pilot, completely unaware and insensitive to what’s really going on ... totally unaware of their inner game. Mastery of your inner game will unlock your real potential as a true Leader. Without that you will be stuck on a lower level of development unable to transcend and see what could be. Mastering your inner game will require you to find the right teachers, teachers right for you and you truly feel connected with, in the first place. These teachers, I promise you that, will get you out of your so cherished comfort zone, out of your so beloved belief system, out of your ego-driven life ... it can be painful in the beginning though ... actually it will and you will first resist a lot. Then remember: What you resist, persists! Such trainings are seldom done in classrooms. You learn the most when you are challenged in a natural setting. Nature has its ways too to teach us to become humble and empathetic. That’s what you might want to look for. A true Leader, a true Master of Leadership, is unafraid to be humble ... doesn’t take neither himself, nor others too seriously ... isn’t afraid to laugh at his own mistakes ... but above all always strives for the mountain top by helping others reaching it.
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Crowdfunding Frameworks After initial interest, how to ask investors for money?

posted Nov 4, 2013, 10:19 AM by Unknown user   [ updated Nov 4, 2013, 10:24 AM ]

Attention from investors is the first thing. We discussed that in our previous post. If you have a good start up idea and follow some guidelines, there is a high chance to get noticed. Afterwards, there comes a time in the fundraising process when you have to face investors and discuss your valuation. As any important point, it should be discussed very early to avoid wasting time in negotiating a deal that is broken from the beginning. As it turns out, valuation is often left as almost the last point to be addressed, causing the failure of the deal and the waste of the time invested in the process.

The reason for not discussing it is that, if there is initial attention, valuation is one of the few points in which the two parties, entrepreneur and investor, have conflicting interests.

Indeed, if the pitch grasps investors’ attention, the discussions about strategy, team and the other parts of the business are more likely going to be friendly. The investors want to know that the company they are analyzing has good prospects, and when it does, they would not risk losing the deal for some silly strategy or budgeting disagreements.

However, when it comes to the price of the deal (i.e. the valuation), the two parties involved in the negotiation are naturally ‘against’ each other. A higher valuation means a larger share to the entrepreneur and the previous investors. While a lower one benefits the new investors to the detriment of the other parties.

This is the main reason to be prepared in this regard. You need to ask for money having a reasonable price and a reasonable quantity. That is to say that you need to have an estimate of the capital need that is coherent with your expansion strategy.  You also have to ask for a valuation that is coherent with market averages for comparable companies. Of course, there is no need for an estimate that is down to the third decimal digit, a range is usually enough, there is going to be time to negotiate it afterwards anyway.

If you attracted investors’ attention on your business idea and you carefully considered price and quantity, you can be confident in communicating the investment proposal to investors. Of course, they will negotiate and try to drive your estimate down- it’s their job (and they are good at it). Having said that, a well thought proposal will increase your chances to turn the discussion in your favor!

Side note: if you are skeptical about your bargaining power and you fear “your company is worth what the market will pay for it”, create a market for your startup, and you will have the leverage to get the full value you feel it is worth.

To find out what is a reasonable estimate and more, stay tuned for the next articles!

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