Welcome to Crowd Funding Planning - And the Official 7 part Crowdfunding Framework
The earliest form of the CrowdFunding model recorded was used in the 17th century to finance book prints. The basic model was similar to what we have now. An entrepreneur, who wanted to raise money in order to develop an idea, looked for backers, so he could ultimately afford to bring that idea to market.
In the 21st century, the CrowdFunding model is structurally the same, but it has become more - much more. Besides publications, CrowdFunding is being use for projects such as: video games, technology, music, film & video, art, fashion and even social causes. Crowdfunding provides an avenue to access needed money for a project.
But CrowdFunding can also be used for market research: Established companies have been known to test out the appeal of a new product under a different name so they can get feedback from the public without affecting its core brand or having the public influenced by its brand.
Moreover, Crowdfunding is used for data gathering: Established companies and crowd funders alike, have launched campaigns without the intent of reaching a funding goal. They are primarily interested in obtaining information about those who are interested in the idea.
Last, Crowdfunding is used for expert sourcing. Often, campaigns are viewed by people who have the specific experience in areas that could be useful in different stages of your product launch. For instance, you may receive communication from those with experience in distribution for your market, or have import/export expertise. You may even get in contact with brand planners, public relations specialist, cultural strategist, and luxury specialist – to name a few.
In this introduction video, we will provide an overview of the proven 7 part framework of CrowdFunding that you need to follow. These 7 parts together will develop the best environment for success of your CrowdFunding goal.